Explore a selection of projects that demonstrate how we turn ideas into experiences, and businesses into brands people remember.

What began as a retail design project evolved into a comprehensive 360° brand transformation encompassing Store Design, Brand Design Systems, Campaign Development, Communication Assets, and a new strategic brand direction… AND… into a great partnership.

Inspired by the visual language of contemporary fashion retail, the new Market Design for EDEKA Hemmersbach Sankt Augustin elevates everyday grocery shopping through a modern and lifestyle-driven atmosphere.

BUCCI SMART FOOD proves that frozen food doesn’t have to feel ordinary. We developed a vibrant brand identity that combines freshness, energy and contemporary design—creating a brand people instantly recognize and genuinely connect with.

Repositioning Stadtklinik Köln and transform its medical excellence into a brand experience that feels calm, trustworthy, and deeply human. From the visual identity and spatial environment to the digital presence – every touchpoint was designed to communicate confidence, care, and contemporary sophistication.

Inspired by contemporary retail design, the new market concept for EDEKA Harmeling in Rhede combines warm materials, natural textures and a carefully curated colour palette to create a welcoming atmosphere. Oversized illustrated characters accompany visitors throughout the store, adding personality, providing intuitive guidance and transforming everyday grocery shopping into a memorable brand experience.
Catalog Design for @bucci.life
Nov 20
Since 2022, friendmade proudly supports BUCCI; the bold new frozen-smart-food brand, aiming to reshape convenience with fresh-frozen, portion-perfect meals in a unique patented form.
As their branding partner, we handle the full spectrum: brand identity, packaging design, web presence and even interior concepts. We just love seeing BUCCI come to life, from idea to shelf-and-screen.
Here’s to smarter meals, strong visuals & meaningful connections!
@bucci.life
Nov 19
Freeeeeeeeze! Things taking shape.
Nov 19
Meet BUCCI - Fresh-Frozen Smart Food, cleverly dosed in optimal size. 50 Dishes on its way including 10 high-Protein Fitness Buccis. Stay tuned… @bucci.life
Nov 19
Fresh. Frozen. Energie.
Nov 18
Freeeeeeze. Unfreeze.
Nov 18
Coooool things coming…
Nov 18