Explore a selection of projects that demonstrate how we turn ideas into experiences, and businesses into brands people remember.
What began as a retail design project evolved into a comprehensive 360° brand transformation encompassing Store Design, Brand Design Systems, Campaign Development, Communication Assets, and a new strategic brand direction… AND… into a great partnership.
Inspired by the visual language of contemporary fashion retail, the new Market Design for EDEKA Hemmersbach Sankt Augustin elevates everyday grocery shopping through a modern and lifestyle-driven atmosphere.
BUCCI SMART FOOD proves that frozen food doesn’t have to feel ordinary. We developed a vibrant brand identity that combines freshness, energy and contemporary design—creating a brand people instantly recognize and genuinely connect with.
Repositioning Stadtklinik Köln and transform its medical excellence into a brand experience that feels calm, trustworthy, and deeply human. From the visual identity and spatial environment to the digital presence – every touchpoint was designed to communicate confidence, care, and contemporary sophistication.
Inspired by contemporary retail design, the new market concept for EDEKA Harmeling in Rhede combines warm materials, natural textures and a carefully curated colour palette to create a welcoming atmosphere. Oversized illustrated characters accompany visitors throughout the store, adding personality, providing intuitive guidance and transforming everyday grocery shopping into a memorable brand experience.
Detail Shot from OROVIVO Store Signage
Sep 22
Has it been two years already? 👀
Yesss… In Q4 2024, OROVIVO opened its first store featuring the completely redesigned retail concept at Westfield Centro Oberhausen.
A new spatial identity built around the brand — from layout, materials and lighting to furniture, details and the overall customer experience.
Two years later, it’s great to see the concept still doing exactly what it was designed to do: bring the brand to life in physical space.
Brand. Art. Spaces.
Design by friendmade®.
Build by Stapelbroek
Sep 22
Identity - Values - Style - Character
Sep 22
Coming to another Store soon.
Sep 18
Wonder if this is who you saw?
Backwards Inspiration from the Illustrations Of @iamandrebritz
Sep 18
Fresh Frozen —- 4 min —- PING!
Sep 18
Catalog Design for @bucci.life
Nov 20
Since 2022, friendmade proudly supports BUCCI; the bold new frozen-smart-food brand, aiming to reshape convenience with fresh-frozen, portion-perfect meals in a unique patented form.
As their branding partner, we handle the full spectrum: brand identity, packaging design, web presence and even interior concepts. We just love seeing BUCCI come to life, from idea to shelf-and-screen.
Here’s to smarter meals, strong visuals & meaningful connections!
@bucci.life
Nov 19
