BUCCI SMART FOOD proves that frozen food doesn’t have to feel ordinary. We developed a vibrant brand identity that combines freshness, energy and contemporary design—creating a brand people instantly recognize and genuinely connect with.
A brand comes to life through every touchpoint. From business cards and packaging to catalogues, exhibition materials and digital experiences, we created a consistent design system that makes every encounter with BUCCI feel unmistakably fresh, bold and recognisable.
More than a retail concept, BUCCI SQUARE ONE brings the brand into its own hospitality environment. Bold colours, playful graphics and a contemporary spatial identity transform the brand into a vibrant destination—creating an experience where food, design and atmosphere come together naturally.
Detail Shot from OROVIVO Store Signage
Sep 22
Has it been two years already? 👀
Yesss… In Q4 2024, OROVIVO opened its first store featuring the completely redesigned retail concept at Westfield Centro Oberhausen.
A new spatial identity built around the brand — from layout, materials and lighting to furniture, details and the overall customer experience.
Two years later, it’s great to see the concept still doing exactly what it was designed to do: bring the brand to life in physical space.
Brand. Art. Spaces.
Design by friendmade®.
Build by Stapelbroek
Sep 22
Identity - Values - Style - Character
Sep 22
Coming to another Store soon.
Sep 18
Wonder if this is who you saw?
Backwards Inspiration from the Illustrations Of @iamandrebritz
Sep 18
Fresh Frozen —- 4 min —- PING!
Sep 18
Catalog Design for @bucci.life
Nov 20
Since 2022, friendmade proudly supports BUCCI; the bold new frozen-smart-food brand, aiming to reshape convenience with fresh-frozen, portion-perfect meals in a unique patented form.
As their branding partner, we handle the full spectrum: brand identity, packaging design, web presence and even interior concepts. We just love seeing BUCCI come to life, from idea to shelf-and-screen.
Here’s to smarter meals, strong visuals & meaningful connections!
@bucci.life
Nov 19
