friendmade® is a creative studio that helps businesses become brands people connect with. By combining strategic thinking, design, art and physical experiences, we create lasting value through meaningful interactions rather than short-term attention.
Friendmade® studio was founded by Oliver Weber and Stijn v/d Pol, combining expertise in branding, design, art and spatial experiences. Together they established the studio with a simple belief: brands become more valuable when people can experience them.
Every studio has its own way of thinking, creating and solving challenges. Ours is shaped by a set of principles that influence every project, every collaboration and every decision we make. Together, they define the experiences we create and the results we deliver.
Brands are built through thousands of interactions—not just one campaign. We design every touchpoint to feel unmistakably connected, creating consistent experiences that strengthen recognition, trust and long-term loyalty.
The two friendmade® founders bring complementary strengths to every project—one driven by strategy and brand thinking, the other by design and visual expression. Together, they create brands where aesthetics always serve a purpose, and purpose is always beautifully expressed.
Ideas only create value when they become tangible. We translate positioning into identities, environments, products and experiences people can see, touch and trust—bringing strategy to life in the real world.
Art creates emotion where marketing often creates noise. Through our network of contemporary artists, we develop collaborations, installations and creative expressions that make brands culturally relevant and impossible to ignore.
The strongest brands aren’t simply noticed—they’re chosen. We help businesses create meaningful relationships through authentic experiences that inspire people to return, recommend and become part of the brand’s story.
Timeless brands stay true to who they are. Contemporary brands stay connected to the world around them. Through our artist network, we help brands achieve both.
Great ideas deserve exceptional execution. That’s why we collaborate with a carefully curated network of building partners who share our commitment to quality, craftsmanship and attention to detail. Together, we transform strategic ideas into thoughtfully executed spaces that reflect the highest standards of design and construction.
Detail Shot from OROVIVO Store Signage
Sep 22
Has it been two years already? 👀
Yesss… In Q4 2024, OROVIVO opened its first store featuring the completely redesigned retail concept at Westfield Centro Oberhausen.
A new spatial identity built around the brand — from layout, materials and lighting to furniture, details and the overall customer experience.
Two years later, it’s great to see the concept still doing exactly what it was designed to do: bring the brand to life in physical space.
Brand. Art. Spaces.
Design by friendmade®.
Build by Stapelbroek
Sep 22
Identity - Values - Style - Character
Sep 22
Coming to another Store soon.
Sep 18
Wonder if this is who you saw?
Backwards Inspiration from the Illustrations Of @iamandrebritz
Sep 18
Fresh Frozen —- 4 min —- PING!
Sep 18
Catalog Design for @bucci.life
Nov 20
Since 2022, friendmade proudly supports BUCCI; the bold new frozen-smart-food brand, aiming to reshape convenience with fresh-frozen, portion-perfect meals in a unique patented form.
As their branding partner, we handle the full spectrum: brand identity, packaging design, web presence and even interior concepts. We just love seeing BUCCI come to life, from idea to shelf-and-screen.
Here’s to smarter meals, strong visuals & meaningful connections!
@bucci.life
Nov 19
