Located in the HUMA Shopping Center in Sankt Augustin, EDEKA Hemmersbach was designed to appeal to a fashion-conscious audience. Inspired by the visual language of contemporary fashion retail, the concept elevates everyday grocery shopping through a modern and lifestyle-driven atmosphere. Custom AI-generated Fashion × Grocery imagery combines food and fashion in unexpected ways, creating a distinctive identity that reflects the surrounding shopping destination and transforms functional spaces into memorable brand experiences.
EDEKA Hemmersbach redefines the traditional supermarket through an open layout, clear sightlines, and intuitive customer flow. Natural materials, warm textures, and contemporary finishes create a welcoming environment that balances functionality with experience. The result is a retail space that feels modern, accessible, and designed to encourage exploration.
To create a more relaxed shopping experience, the design introduces home-inspired elements that bring warmth and comfort into the store. Decorative lighting, carefully selected materials, and residential design cues soften the retail environment and encourage customers to slow down, browse, and enjoy their visit. The result is a supermarket that feels inviting, familiar, and enjoyable to spend time in.
A bold colour palette and a clear typographic system help customers navigate the store with ease while strengthening its contemporary identity. Colour-coded areas improve orientation, while large-scale signage ensures excellent visibility throughout the space. Together, these elements create a friendly, modern atmosphere that enhances both the customer journey and the overall brand experience.
Detail Shot from OROVIVO Store Signage
Sep 22
Has it been two years already? 👀
Yesss… In Q4 2024, OROVIVO opened its first store featuring the completely redesigned retail concept at Westfield Centro Oberhausen.
A new spatial identity built around the brand — from layout, materials and lighting to furniture, details and the overall customer experience.
Two years later, it’s great to see the concept still doing exactly what it was designed to do: bring the brand to life in physical space.
Brand. Art. Spaces.
Design by friendmade®.
Build by Stapelbroek
Sep 22
Identity - Values - Style - Character
Sep 22
Coming to another Store soon.
Sep 18
Wonder if this is who you saw?
Backwards Inspiration from the Illustrations Of @iamandrebritz
Sep 18
Fresh Frozen —- 4 min —- PING!
Sep 18
Catalog Design for @bucci.life
Nov 20
Since 2022, friendmade proudly supports BUCCI; the bold new frozen-smart-food brand, aiming to reshape convenience with fresh-frozen, portion-perfect meals in a unique patented form.
As their branding partner, we handle the full spectrum: brand identity, packaging design, web presence and even interior concepts. We just love seeing BUCCI come to life, from idea to shelf-and-screen.
Here’s to smarter meals, strong visuals & meaningful connections!
@bucci.life
Nov 19
