More than just a supermarket: the new EDEKA shop covers an area of around 3,000 square metres and offers around 50,000 different products. Together with illustrator André Britz and general contractor Stapelbroek, we redesigned, renovated and remodelled the market from the ground up. A completely new shopping experience was created.
Shopping should feel inspiring, not ordinary. A bold visual language, playful colors and a cast of 16 distinctive black-and-white characters illustrated by André Britz guide customers throughout the store. Together, they create a modern, welcoming atmosphere that adds personality, improves orientation and transforms every visit into a memorable shopping experience.
Bold typography, vibrant colors and the illustrated characters work together as an intuitive navigation system throughout the market. Distinctive visual zones make departments instantly recognizable, while the playful characters create memorable landmarks that guide customers naturally through their shopping journey—making orientation effortless, engaging and unmistakably modern.
Detail Shot from OROVIVO Store Signage
Sep 22
Has it been two years already? 👀
Yesss… In Q4 2024, OROVIVO opened its first store featuring the completely redesigned retail concept at Westfield Centro Oberhausen.
A new spatial identity built around the brand — from layout, materials and lighting to furniture, details and the overall customer experience.
Two years later, it’s great to see the concept still doing exactly what it was designed to do: bring the brand to life in physical space.
Brand. Art. Spaces.
Design by friendmade®.
Build by Stapelbroek
Sep 22
Identity - Values - Style - Character
Sep 22
Coming to another Store soon.
Sep 18
Wonder if this is who you saw?
Backwards Inspiration from the Illustrations Of @iamandrebritz
Sep 18
Fresh Frozen —- 4 min —- PING!
Sep 18
Catalog Design for @bucci.life
Nov 20
Since 2022, friendmade proudly supports BUCCI; the bold new frozen-smart-food brand, aiming to reshape convenience with fresh-frozen, portion-perfect meals in a unique patented form.
As their branding partner, we handle the full spectrum: brand identity, packaging design, web presence and even interior concepts. We just love seeing BUCCI come to life, from idea to shelf-and-screen.
Here’s to smarter meals, strong visuals & meaningful connections!
@bucci.life
Nov 19
