A successful store does more than showcase products. It creates an environment where people connect with your brand, feel confident in their decisions and enjoy spending time. That connection drives more than sales. It builds trust, creates recognition and gives people a reason to return.
Every brand has its own identity, character and story. We bring these to life in physical spaces — creating environments where people can see, feel and connect with your brand. Spaces that combine atmosphere, functionality and design to create experiences worth spending time in. A selection of retail spaces designed by friendmade®.
We take a holistic approach to retail design — from spatial concept and interior design to furniture, lighting, signage and the details that bring everything together. And where needed, we extend the experience beyond the space through brand identity, communication and digital touchpoints. Everything designed to make your store work better, feel unmistakably yours and strengthen every interaction with your brand.
We create holistic spatial concepts for retail spaces – tailored to your brand, your customers and the way your store needs to perform. Functionally considered, commercially relevant and visually consistent.
Great retail design starts with the right flow. We shape layouts around how people enter, move, discover and interact — creating intuitive customer journeys that support both experience and conversion.
From flooring and walls to colors, textures and materials, we develop a cohesive material concept that brings your brand into the space — creating atmosphere, character and a distinctive visual identity.
We design displays, counters, furniture, storage and custom-built elements as an integral part of the overall concept — functional, distinctive and made to fit your space and brand.
Light shapes how a space feels — and how products are experienced. We create lighting concepts that guide attention, support functionality and build the right atmosphere around your brand.
Art, signage, wayfinding and carefully considered details give your store character and make your brand tangible. We integrate them into the concept from the beginning — rather than adding them as an afterthought.
friendmade® studio is led by Oliver Weber and Stijn v/d Pol, combining more than 20 years of experience across brand, design, art and spatial concepts. Different perspectives, shared standards and hands-on expertise — personally involved from the first idea to the finished space.
Our network of trusted specialists, manufacturers and building partners allows us to take retail store concepts beyond the drawing board. From custom furniture and lighting to signage, surfaces and construction, we bring together the right expertise to turn one coherent design into a finished space.
Every store is different — in size, location, requirements, ambition and starting point. Whether you’re opening a new store, moving into a new space or rethinking an existing one, we develop a solution around your brand, your customers and your business needs. Here are some of the questions we’re asked most often.
Yes. We work on new stores, relocations, extensions and redesigns of existing retail spaces. Depending on your project, we can start with an empty space or rethink what’s already there.
Yes. We can accompany your project from the first concept and store planning through materials, furniture and lighting to coordination and realization. Depending on the scope, we can also deliver a turnkey solution.
Often, yes. For existing stores, we can develop concepts that allow work to be carried out in phases or during defined closing periods. What’s possible depends on the space, scope of the redesign and ongoing store operations.
That depends on the size, existing conditions, scope and level of customization. After an initial conversation, we can define the project scope and provide a transparent estimate for design, planning and realization. Of course, a first conversation is 100% free of charge.
Smaller redesigns can be realized within weeks, while complete retail concepts naturally require more planning and coordination. We establish a realistic timeline early in the process and align it with your opening date, reopening or ongoing store operations.
Tell us a little about your project, your space and what you want to achieve. We’d love to hear about it.
Detail Shot from OROVIVO Store Signage
Sep 22
Has it been two years already? 👀
Yesss… In Q4 2024, OROVIVO opened its first store featuring the completely redesigned retail concept at Westfield Centro Oberhausen.
A new spatial identity built around the brand — from layout, materials and lighting to furniture, details and the overall customer experience.
Two years later, it’s great to see the concept still doing exactly what it was designed to do: bring the brand to life in physical space.
Brand. Art. Spaces.
Design by friendmade®.
Build by Stapelbroek
Sep 22
Identity - Values - Style - Character
Sep 22
Coming to another Store soon.
Sep 18
Wonder if this is who you saw?
Backwards Inspiration from the Illustrations Of @iamandrebritz
Sep 18
Fresh Frozen —- 4 min —- PING!
Sep 18
Catalog Design for @bucci.life
Nov 20
Since 2022, friendmade proudly supports BUCCI; the bold new frozen-smart-food brand, aiming to reshape convenience with fresh-frozen, portion-perfect meals in a unique patented form.
As their branding partner, we handle the full spectrum: brand identity, packaging design, web presence and even interior concepts. We just love seeing BUCCI come to life, from idea to shelf-and-screen.
Here’s to smarter meals, strong visuals & meaningful connections!
@bucci.life
Nov 19
