Care starts before the consultation begins. From the moment patients walk through the door, your space shapes how welcomed, comfortable and understood they feel. We design practices where space, function and brand work together – creating environments that become part of the care you offer, support your team and reflect the quality and attention you bring to every patient.
Every practice is different – in its patients, its team and the way care is delivered. Our spaces are designed around these individual needs, combining atmosphere, functionality and identity to create places that feel considered from the moment you walk in. A selection of practice spaces designed by friendmade®.
We take a holistic approach to practice design – from spatial concept and interior design to furniture, lighting, signage and the details that bring everything together. And where needed, we extend the experience beyond the space with brand identity, communication and digital touchpoints. Everything designed to make your practice work better, feel better and become a meaningful part of the care you offer.
We create holistic spatial concepts for modern practices – tailored to your brand, your patients and your team’s daily routines. Functionally considered and visually consistent.
Great practice design starts with the right layout. We optimize space, workflows, circulation and functionality to create efficient processes and an intuitive spatial experience.
From flooring and walls to colors, textures and materials, we develop a cohesive material concept that creates atmosphere while meeting the demands of everyday practice life.
We design furniture, reception areas, storage and custom-built elements as an integral part of the overall concept – functional, high-quality and made to fit the space.
Light shapes how a space feels. We create lighting concepts that support functionality, provide orientation and turn your practice into a place where people feel comfortable.
Art, signage, wayfinding and carefully selected details give spaces character. We integrate them into the concept from the beginning – rather than adding them as an afterthought.
friendmade® studio is led by Oliver Weber and Stijn v/d Pol, bringing together more than 20 years of experience in brand, design, art and spatial concepts. We combine different perspectives, shared standards and hands-on expertise – and stay personally involved from the first idea to the finished space.
Our network of trusted specialists, manufacturers and building partners allows us to take practice concepts beyond the drawing board. From custom furniture and lighting to signage, surfaces and construction, we bring together the right expertise to turn one coherent design into a finished space.
Every practice is different – in size, requirements, ambition and starting point. Whether you’re opening a new practice, moving into a new space or redesigning an existing one, we develop a solution around your needs. Here are some of the questions we’re asked most often.
Yes. We work on new practices, relocations, extensions and redesigns of existing spaces. Depending on your project, we can start with an empty space or rethink what’s already there.
Yes. We can accompany your project from the first concept and space planning through materials, furniture and lighting to coordination and realization. Depending on the scope, we can also deliver a turnkey solution.
Often, yes. For existing practices, we can develop concepts that allow work to be carried out in phases or during defined closing periods. What’s possible depends on the space and extent of the redesign.
That depends on the size, existing conditions, scope and level of customization. After an initial conversation, we can define the project scope and provide a transparent estimate for design, planning and realization. Of course a first conversation is 100 % free of costs.
Smaller redesigns can be realised within weeks, while complete practice concepts naturally require more planning and coordination. We establish a realistic timeline early in the process and coordinate it with your desired opening or renovation date.
Tell us a little about your project, your space and what you want to achieve. We’d love to hear about it.
Detail Shot from OROVIVO Store Signage
Sep 22
Has it been two years already? 👀
Yesss… In Q4 2024, OROVIVO opened its first store featuring the completely redesigned retail concept at Westfield Centro Oberhausen.
A new spatial identity built around the brand — from layout, materials and lighting to furniture, details and the overall customer experience.
Two years later, it’s great to see the concept still doing exactly what it was designed to do: bring the brand to life in physical space.
Brand. Art. Spaces.
Design by friendmade®.
Build by Stapelbroek
Sep 22
Identity - Values - Style - Character
Sep 22
Coming to another Store soon.
Sep 18
Wonder if this is who you saw?
Backwards Inspiration from the Illustrations Of @iamandrebritz
Sep 18
Fresh Frozen —- 4 min —- PING!
Sep 18
Catalog Design for @bucci.life
Nov 20
Since 2022, friendmade proudly supports BUCCI; the bold new frozen-smart-food brand, aiming to reshape convenience with fresh-frozen, portion-perfect meals in a unique patented form.
As their branding partner, we handle the full spectrum: brand identity, packaging design, web presence and even interior concepts. We just love seeing BUCCI come to life, from idea to shelf-and-screen.
Here’s to smarter meals, strong visuals & meaningful connections!
@bucci.life
Nov 19
