More than just a supermarket: the new EDEKA shop covers an area of around 3,000 square metres and offers around 50,000 different products. Together with illustrator André Britz and general contractor Stapelbroek, we redesigned, renovated and remodelled the market from the ground up. A completely new shopping experience was created.
Shopping should feel inspiring, not ordinary. A bold visual language, playful colors and a cast of 16 distinctive black-and-white characters illustrated by André Britz guide customers throughout the store. Together, they create a modern, welcoming atmosphere that adds personality, improves orientation and transforms every visit into a memorable shopping experience.
Bold typography, vibrant colors and the illustrated characters work together as an intuitive navigation system throughout the market. Distinctive visual zones make departments instantly recognizable, while the playful characters create memorable landmarks that guide customers naturally through their shopping journey—making orientation effortless, engaging and unmistakably modern.
Catalog Design for @bucci.life
Nov 20
Since 2022, friendmade proudly supports BUCCI; the bold new frozen-smart-food brand, aiming to reshape convenience with fresh-frozen, portion-perfect meals in a unique patented form.
As their branding partner, we handle the full spectrum: brand identity, packaging design, web presence and even interior concepts. We just love seeing BUCCI come to life, from idea to shelf-and-screen.
Here’s to smarter meals, strong visuals & meaningful connections!
@bucci.life
Nov 19
Freeeeeeeeze! Things taking shape.
Nov 19
Meet BUCCI - Fresh-Frozen Smart Food, cleverly dosed in optimal size. 50 Dishes on its way including 10 high-Protein Fitness Buccis. Stay tuned… @bucci.life
Nov 19
Fresh. Frozen. Energie.
Nov 18
Freeeeeeze. Unfreeze.
Nov 18
Coooool things coming…
Nov 18
